Our thoughts

**When developing a new website or looking at changes to an existing one, the considerations often come from two main sources: The design and how it looks, and the SEO and how it ranks.** One frequently overlooked aspect of many websites is how well it converts traffic into enquiries, with aesthetic concerns often taking preference…

Although a lot of brands choose to market to the young and glamorous, the baby-boomer generation are the ones with more disposable income than any other demographic in the UK today. The over-50s make up (link: http://www.marketingmagazine.co.uk/article/1194290/unstoppables-brands-engage-over-50s text: 35% of the population), and there are more adults aged over 45 than under. With this in…

**In the world of business, it is very much “not what you know, but who you know.”** Whether you’re looking to secure a contract with a new client, network with fellow businesses in your area, or be seen as an industry authority by those around you; making friends in high places is nothing but a…

**Why take an integrated approach in your marketing strategy?** While most businesses are using both (link: https://www.superdream.co.uk/inbound-vs-outbound-marketing/ text: online and offline marketing strategies popup: true title: The Superdream Guide to Inbound vs. Outbound Marketing) to promote themselves these days, many don’t realise the importance of combining these approaches to achieve a successful, harmonised brand image,…

**How does your business generate leads? Do you actively seek out your customers, or do you let them find you organically?** The Internet has changed the way consumers shop, so has ultimately meant the way you reach out to these customers has to evolve too. Your customers are no longer relying on cold calls, television…

**As a leading Midlands digital agency, we understand the importance of staying on top of all the latest online marketing trends.** The world of the Internet moves so fast and things are changing all the time. 2012 saw the devastating effects of (link: http://mashable.com/2012/07/03/penguin-google-seo/ text: Google algorithm updates) virtually (link: http://www.searchenginejournal.com/17-ways-to-get-de-indexed/53537/ text: wipe some websites…