Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • #lovethyneighbour day: we all love Superdream

    (image: https://www.superdream.co.uk/wp-content/uploads/2015/02/Lovethyneighbour-notes.jpg alt: ) Were you showered with gifts, cards and flowers this Valentine’s Day? Here at Superdream, we decided to give a few little tokens of appreciation of our own with a(link: https://www.superdream.co.uk/lovethyneighbour/ text: n experiment to help our team get to know each other better popup: true title: #LoveThyNeighbour). You may have (link:…

  • #LoveThyNeighbour

    How well do you know the people you work with? We’re probably all guilty of setting-up camp at our desks with noses to keyboards and headphones in, especially when deadlines are looming and time is tight. But there are lots of advantages to getting to know your colleagues a little better. (link: https://hbr.org/2013/07/we-all-need-friends-at-work text: Research…

  • What Superdream did next: The rebrand part 2

    Previously we looked at the (link: https://www.superdream.co.uk/do-we-need-a-re-brand/ text: reasons as to why a business would rebrand popup: true title: Do we need a rebrand?) and the thought process regarding our own rebrand at Superdream. With that decision made, what were the next steps? The first stage of the process was to involve the agency’s staff…

  • Top tips to help your brand in 2015

    If you have been focused on your New Year’s resolutions so far this year and not your marketing plan, here’s a few tips to consider to help your brand grow in 2015: **1. Who are you talking to?** The consumer is key. This sounds obvious, but more often than not, this is missing from a…

  • Superdream hires first Media Executive

    (image: https://www.superdream.co.uk/wp-content/uploads/2014/05/aaron-blog.jpg alt: ) Superdream is continuing to expand and develop rapidly; this week we’ve hired our first Media Executive. Aaron Jones will be responsible for planning media campaigns for a number of our clients. Whether radio, press, outdoor or online – Aaron’s the expert! Aaron joins us from a background in the media industry,…

  • Promoting a green business model to boost your brand

    **Marketers traditionally shy away from promoting a brand’s sustainability; worried that it is too expensive, complicated or risky, and that mainstream consumers won’t be interested.** However, consumer’s attitudes are changing and we have started to become more ecologically aware and expect more from our brands. Many companies are making the move to increase sustainability in…