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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • The high cost of low morale – and what to do about it

    *Superdream Managing Director Jason Manning describes why creating a positive culture and keeping morale high are among his top business priorities, using his experience of managing the agency to offer some advice to other business leaders…*   You’ll have heard this time and time again but it doesn’t stop it being true: in business, your team…

  • Hat-trick of new business wins tops period of growth for Superdream

    Superdream has won a hat-trick of new business contracts providing marketing, digital, social and media buying support for three major UK brands; British Athletics, Worcester Bosch and UKLPG. Following a competitive pitch, Superdream won the outdoor media planning and buying contract to support British Athletics promote ticket sales for three of the biggest UK athletics…

  • Superdream’s rising stars acknowledged with promotions

    Two of our rising stars have received well-deserved promotions after delighting both clients’ and the wider agency team with their drive and positive approach. Katie Davis has been promoted to Account Manager, after successfully leading and developing campaigns for clients including, Metsec and Agility UK. Following hot on Katie’s heels, Lucy Barratt-Smith has been promoted…

  • Don’t reach out before finding out

    It’s Monday morning and I receive a LinkedIn request from a business development manager at ABC Limited in my Inbox.  Within the hour, and unsure of the correct protocol, I have accepted the request. Immediately another email from my new buddy on LinkedIn. “Hi Jason, I’m reaching out to you as the person responsible for…

  • Why we just love making an exhibition of ourselves

    Exhibition success – it’s as easy as 1 2 3 Exhibition season is upon us and if you’re exhibiting it should be the biggest event in your marketing calendar. To make sure it’s also your most successful follow these three easy steps: ### 1. Let people know you’re going to be there You might wonder…

  • Good Evans, can Chris pull it off? Of course he can!

    After months of eager anticipation Top Gear’s back on our screens this Sunday, with new lead presenter Chris Evans at the wheel, and everyone’s speculating if Evans and his co-hosts can drive (forgive the pun) the global phenomenon, and £50m franchise, which is Top Gear into a new era as the programme prepares to mark…