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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Getting comfortable with your new marketing agency

    *Superdream Account Manager Amy Nibbs describes how choosing a new creative or marketing agency is like buying new shoes…* When selecting a new pair of shoes lots of questions run through your mind. Do you like their style? Does their style complement yours? Will they make you look good? Will they be a good fit? Are…

  • Account management, do we need that?

    ‘Account management, do we need that?’ a question we often, unfortunately, and frustratingly come across quite a bit. If you’re working with a full service agency, or any agency actually, I can completely understand how ‘account management’ is the murky part of a quotation. It’s unquantifiable, unmeasurable, and you don’t actually ‘get’ anything back from…

  • Gearing up for the Big App-Venture 

    This year we are defending our winning title at Global Radio’s Big App-Venture challenge on 9th October. Last year we entered a team of four and raised more than £1000 for Global Radio’s Make Some Noise charity, a national charity that helps disadvantaged children and young people across the UK. This year we have decided…

  • Superdream’s ripper winning pitch is seen by millions on Australian TV

    A team from the Australian operation of Superdream has starred on one of Australia’s most top-rated TV panel shows. Superdream’s Australian director, Kirsty Visman, battled it out and won a creative pitch against a rival agency on ABC 1’s (link: http://www.abc.net.au/tv/programs/gruen/ text: Gruen), which takes a humorous weekly look at the world of advertising.  In…

  • Steve Price joins Superdream as creative director

    Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based Superdream. Formerly partner and co-founder of One Black Bear, and most recently chief creative officer at Bareface as well as president of the BPA (Birmingham Publicity Association), Steve…

  • Viewpoints: client-side vs agency

    *Following a placement year spent client-side in the marketing department at one of the region’s most successful businesses, Marketing student Nicole Fenton was intrigued to see what #agencylife is really like. So before entering her final year at Worcester University, Nicole joined Superdream for a fortnight’s work experience. Below she shares some of her insights…