Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Keep Calm and Respond: The Art of Social Media Response

    **If you’re considering using social media for your business, the question mark probably lies over the impact it will have on your brand.** The presence and immediacy of social media is one of its biggest selling points. It’s a brilliant platform to broadcast your message to potentially limitless followers. And best of all, it’s completely…

  • Small Business Tips: Engaging with your Target Audience on Twitter

    ### (image: https://www.superdream.co.uk/wp-content/uploads/2013/10/twitter-business.jpg alt: )   Twitter is an ideal marketing tool for small businesses when used effectively. It is a key way for users to share information and news online, completely changing how brands communicate with their audience, and offering a great way for small businesses on a tight budget to make connections and…

  • Utilising Snapchat for your Business’s Marketing Plan

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/09/snapchat.jpg alt: Snapchat for business) **New social media platforms are always popping up, and many initially saw Snapchat as a short-lived fad.** However, more than a billion ‘snaps’ have been shared since the platform’s Android 5.0 launch in July, and there are now (link: http://www.searchenginejournal.com/7-brands-proove-snapchat-can-useful-tool/68582/ text: 5 million active users). Businesses are beginning to…

  • Has Your Business Tried…Visual Social Media?

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/08/Has-your-business-tried….jpg alt: Instagram and YouTube for business) **It’s not just about Facebook, Twitter and LinkedIn, you know. ** Here is a brief introduction to two social media platforms that are a little more visually engaging, and have the potential to be a lot more fun! Has your business tried…Instagram When you think of Instagram…

  • Beware the Fake Fans!

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/08/social-media.jpg alt: Growing social media fans honestly and effectively) **Dispatches’ recent documentary (link: http://www.channel4.com/programmes/dispatches/episode-guide text: ‘Celebs, Brands and Fake Fans’) has got us all talking as it exposed the shocking scams behind many big brand’s social media success.** The documentary brings to light the tactics used to unnaturally increase online engagement figures and pay…

  • 3 Ways to Increase You Local Google+ Visibility

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/08/g+.jpg alt: Increasing Google+ Visability) **It’s no secret that in the world of marketing, everything is (link: https://www.superdream.co.uk/local-seo/%20%E2%80%8E text: going local). ** With constant (link: https://www.superdream.co.uk/penguin-2-aftermath/ text: changes to Google algorithms) playing havoc with the modern day marketing department, businesses of all sizes are having to find new ways to drive traffic to their…