Our thoughts

These days it doesn’t matter how many social channels you have and how much content you produce, we are all fighting for social share and engagement. I might even go so far as to say that producing the content is the easy bit, getting people to view it and engage with it, that’s where the…

Facebook is not only a form of social media, it’s also a media company, selling advertising space within its 1.49 billion monthly active users news feeds and right hand column advertising space for desktop users (source: (link: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ text: Statista)). With the announcement of a $4.04 billion Q2 2015 earnings, a rise of over 38%…

Ever wondered what influencer marketing is? Our Social Media Executive Suzi takes us through what it is and why brands should consider it. As social media continues to grow and become a bigger part of our daily lives, there is an emergence of social media influencers evolving on each platform. Brands are now harnessing this…

When marketers and business owners think about social media, they often think about the opportunity to sell through the channel, in a fast, cheap and effective way. Many businesses and marketers will consider posting content regularly, managing the insights off the back of this activity and measuring ROI. Undoubtedly many businesses are reaping the benefits…

Hashtags are nothing new, they have been around since the dawn of social media. However, regardless of how long they have been used across social channels, individuals and brands continue to use them incorrectly or in some cases, not  use them at all. So I’m going to share with you what, in fact, a hashtag…

It will come as no surprise to most that with over one billion registered accounts, almost twice as many as any other social network, Facebook has firmly cemented itself as the largest social network in the world. However, it’s no longer just a network to share your personal moments and catch up with old friends.…