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Going for gold
***Superdream Creative Kristina Berry shares her pick of the first wave of Rio-related ads*…** With the opening ceremony of the Rio Olympics rapidly approaching, it’s time to roll out the red carpet to the world’s biggest brands as they battle it out for the top spot on the podium in relation to what is…
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Dreamers Digital Digest #50
Welcome to our 50th weekly round-up of the week’s hottest digital news. This week’s digest features a $5bn purchase, a whizzy new iOS camera app from… Microsoft, updates to Google’s text ads, a social media-driven medical breakthrough and more! **Microsoft take on Apple with iOS camera app** Microsoft has release a new iPhone camera app…
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Creepy or clever?
*Personalised marketing is a bit of both says Senior Account Manager Natalie Pejovic. She shares two very different examples that have impressed her recently…* Despite being acutely aware of remarketing tactics I’m still amazed when I find the dress, shoes or handbag I was eyeing up on weekend appear on my Instagram feed a few…
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Dreamers Digital Digest #49
In a week where our newsfeeds (and we’re guessing yours too!) have been taken over by the global craze for a certain augmented reality game (and numerous hot takes on said game!), here we have a round up of the other big digital news you may have missed. As per, Google feature heavily, as do…
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Dreamers Digital Digest #49
In a week where our newsfeeds (and we’re guessing yours too!) have been taken over by the global craze for a certain augmented reality game (and numerous hot takes on said game!), here we have a round up of the other big digital news you may have missed. As per, Google feature heavily, as do…
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Media planning: from eyes to ‘ayes’
*Superdream Senior Media Buyer Aaron Jones shares an overview of what needs to be taken into account when planning media for different UK regions… * Very few things merit a ‘one size fits all’ approach and media planning for regional campaigns certainly isn’t one of them. Just because a brand or business has found a…
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