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Media planning: from eyes to ‘ayes’
*Superdream Senior Media Buyer Aaron Jones shares an overview of what needs to be taken into account when planning media for different UK regions… * Very few things merit a ‘one size fits all’ approach and media planning for regional campaigns certainly isn’t one of them. Just because a brand or business has found a…
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Hat-trick of new business wins tops period of growth for Superdream
Superdream has won a hat-trick of new business contracts providing marketing, digital, social and media buying support for three major UK brands; British Athletics, Worcester Bosch and UKLPG. Following a competitive pitch, Superdream won the outdoor media planning and buying contract to support British Athletics promote ticket sales for three of the biggest UK athletics…
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Superdream’s rising stars acknowledged with promotions
Two of our rising stars have received well-deserved promotions after delighting both clients’ and the wider agency team with their drive and positive approach. Katie Davis has been promoted to Account Manager, after successfully leading and developing campaigns for clients including, Metsec and Agility UK. Following hot on Katie’s heels, Lucy Barratt-Smith has been promoted…
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Don’t reach out before finding out
It’s Monday morning and I receive a LinkedIn request from a business development manager at ABC Limited in my Inbox. Within the hour, and unsure of the correct protocol, I have accepted the request. Immediately another email from my new buddy on LinkedIn. “Hi Jason, I’m reaching out to you as the person responsible for…
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Dreamers Digital Digest #48
A lot can happen in the tech world in a week! Which is why, to make your life easier, every Friday we hand-pick a selection of the best and biggest stories from the digital world, sharing them with you in the form of a short (but sweet) weekly digest. Following a particularly busy seven days this week’s edition is full…
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An introduction to AMP
*What are Accelerated Mobile Pages (AMP) you may ask? And what do you need to know about them? Here’s Senior Web Developer Josh Pyzer with the answers…* Imagine the scenario. You’re at the bus stop waiting for a bus and you decide to check-up on the latest world news on your mobile. You go on your favourite news…
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