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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • The Magnet Effect of Influencers

    **by Kirsty Visman, Director** Many brands are recognising the appeal of social influencers in selling their products or services, however volume of followers does not always guarantee a positive outcome. As a society, we have always looked to others for our cues on what’s hot and what’s not, but influence can act like a magnet,…

  • Eight Marketing Campaigns That Stuck

    The world is inundated with ad campaigns. From film, PR stunts, photography or even social media, we are exposed to it now more than ever, often without realising. When we are exposed to so many it takes a lot for the real gems to shine through and make an impact. Here are eight of our…

  • Facebook crack down

    Facebook and Mark Zuckerberg may have been on the end of grilling from the US Congress about its data management policies recently, but it hasn’t stopped it from making it advertising policies even more stringent over the past few months. These changes have seen advertisers’ accounts disabled permanently for something as simple as using too…

  • Facebook Gets Personal: How the latest update could affect your business.

    Last week, Mark Zuckerberg announced a change to the Facebook algorithm that runs their news feed. Whilst these changes may get you falling back in love with Facebook on a personal level, it could mean trouble for your business content. So, what does it actually mean? And what can you do to ensure your social…

  • Make your emails work harder

    So far in our Inbox Unlocked series, we’ve talked about the fundamentals of email marketing – from (link: https://www.superdream.com/news-blog/how-good-is-your-database text: collecting data), to (link: https://www.superdream.com/news-blog/how-good-are-your-emails text: building a good email). Now find out how to take your email marketing to the next level. ## Personalisation Emails that use personalisation are 26% more likely to be…

  • The true cost of a DIY website

    Websites are different things to different people – I’m sure you’ll agree that a brochure website and an ecommerce website are very different beasts. Spoiler alert: they have very different price tags. So when we get asked how much a new website will cost, I often feel like replying, “How long is a piece of…