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Be inspired by the latest thoughts and insights from the world of marketing.

  • London Midland Labs demo day keeps innovation on track.

    *London Midland invited 10 startups to join their Labs accelerator programme. Yesterday, the startups pitched their rail ideas to 250 people at the London Midland Labs demo day. We went along as part of the audience to soak up some inspiration for some of our current digital projects.* The 13-week program is based at the…

  • The top 10 stats we learned from BrightonSEO

    The UK’s largest search conference, BrightonSEO, seems to be getting bigger and bigger each year. This year, there were nearly 4,000 attendees. Two of them were from our digital team. From voice search and local SEO, to AI and machine learning – we went to hear a lot of top speakers talk about the future…

  • Digital Digest #75

    Welcome to our 75th edition of the Digital Digest. This week we’ll be covering all the top stories from the past fortnight from Google, YouTube and Instagram. **Google Fred Update** Eagle-eyed webmasters and the SEO community have spotted strong signals that there has been a recent (link: http://searchengineland.com/new-unconfirmed-google-fred-update-shakes-seo-world-270898 text: algorithm ranking update). As always, Google…

  • A developer could change your life

    **Last week, our Sam and Josh P went to the first quarterly HydraHack meet-up – a get-together for developers, by developers. This time, it was at 1000 Trades in Jewellery Quarter. Sam shares a few of his favourite bits.** ** ** **Lightning talks** I’m sure we’ve all been to events where death-by-PowerPoint has been the name…

  • Digital Digest #74

    Welcome to the 74th edition of our Digital Digest. Stories this week include the first ever AMP conference, call extensions from Adwords, Facebook dislike button and the use of chatbots. Let’s get started! **Adwords account-level call extensions are rolled out** We announced back in January that Google were planning to roll out (link: http://searchengineland.com/google-adwords-call-only-ads-call-extensions-updates-270809 text:…

  • Dreamers Digital Digest #73

    The Link Tax is on its way A new (link: https://campaigncollective.org/2017/02/03/comms-teams-must-be-vigilant-on-link-tax/ text: Copyright Directive) has been put forward to be considered by the European Parliament to enable charging when a site links to news websites. Should the directive be passed, this could spell difficulty for marketers such as ourselves here at Superdream when it comes…