OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • Four main purposes of content

    Have you ever asked yourself if your content really appeals to your customers? After all that planning and implementation, are they even reading, watching, or engaging with your brand? Content marketing has revolutionised the ways in which we interact with customers on both a rational and emotional level as you guide them along the path…

  • How good is your database?

    In the third instalment of our Inbox Unlocked series, our digital marketing manager Jayne shares her advice on keeping your email database in tip-top condition. The success of an email marketing campaign lies as much in the people it’s sent to as the email that’s sent. Databases require the same amount of attention as beautifully…

  • What does Google’s latest update mean for your website?

    The war against unsecure websites is heating up and Google is leading the front with their own campaign to get the internet secure by default. In Google Chrome’s next update in October, a site that doesn’t have a valid SSL certificate will be labelled as ‘not secure’ when entering data. A bit like this: (image:…

  • How good are your emails?

    *This is the second article in our ‘Inbox Unlocked’ series. If you missed it, the first was about the General Data Protection Regulation “GDPR” and what it means for you ## How to avoid the junk folder Across all age groups and demographics, almost everyone prefers an email – more than 70% of people say…

  • Inbox Unlocked – the Lunch and Learn

    Our Lunch and Learn sessions are designed to share industry best practices and insights, and our latest topic was highly requested by our clients. We were asked us to tackle the subject of email marketing. It’s a pretty wide ranging topic and it’s enjoying some heightened attention at the moment thanks to the (link: text:…

  • Diggin’ digital at #DigbethDigital

    With the likes of BBC Three, Holosphere and Google Digital Garage, #DigbethDigital had some of the biggest names bring us up to date with the latest in the digital world. With a growth potential of 67% for digital industries in the Midlands alone, here are five key points to keep in mind. **VR is the…