Our thoughts

Taylor Swift is a PR mastermind. For years Taylor has cleverly crafted a public persona designed to make you love her. Whether it be her infectiously catchy lyrics, her army of supermodel best friends or paying off her fans student loans just because she can, when it comes to cultivating an ultra-polished reputation she is…

It’s a delicious irony that misspell is one of the most misspelt words in the English language. Indeed it’s one of the most misspelled too. But which one is spelt (or spelled) correctly? The answer lies in 3,000 miles of ocean and three centuries of separation. Or in other words, in the distinction between British…

**It’s the PR’s remit to keep on top of general trends, as well as noting shifts affecting all mediums from print to broadcast, not forgetting all things social media of course which are an increasingly important part of the PR mix.** So how do we achieve this? As well as reading numerous articles, joining press…

**If it isn’t something that you are familiar with, the complexities of SEO and online marketing can sometimes feel confusing at best. ** It is a discipline that doesn’t get much easier with research either, with many different practitioners having their own views on the best way to bring organic traffic to your website. For…