Our thoughts

There’s nothing like a negative comment on social media to put a dampener on your day. When you’ve worked tirelessly to build up a brand, just one single critical voice can feel like taking a bullet, easily outweighing all of the supportive ones. With social media and online reviews playing such a huge part in…

Last week, I attended a (link: http://1.http://www.vuelio.com/uk/ text: Vuelio )Webinar about the art of managing a crisis in the social world. Even though it has become essential to business, the introduction of social media has made it much harder to deal with crisis situations these days. Pre-Facebook and Twitter, you had total control of what…

The Apprentice has hit our screens once again. Lord Sugar is back with his £250,000 and 20 candidates pitting their wits against each other armed with the usual swaggering bravado. It’s the show that never fails to delight and baffle its avid viewers with the candidate’s monologues that show such levels of misplaced self-belief that…

Once upon a time, social media and PR existed entirely separately. But with an increasing focus on generating original and interesting content along with the evolving digital landscape, the two have now had to learn how to co-exist together. When asking about the connection between social media and PR there are generally two types of…

Beyonce and Jay-Z. Angelina and Brad. Giselle and Tom. Power couples are a force to be reckoned with. But there’s one very British powerhouse that we’ve seen grow from the footballer and popstar who found love to one of the world’s most influential pairings. I’m talking about David and Victoria Beckham, of course. Having watched…

The famously-reclusive artist Banksy has earned worldwide fame for his controversial political and satiric street art and has nailed some of the most notorious publicity stunts in recent history. He is an artist with an incredible ability to dominate headlines across the world and the surprise launch of his latest art installation, Dismaland Bemusement Park,…