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Selling ice to Eskimos
The Apprentice has hit our screens once again. Lord Sugar is back with his £250,000 and 20 candidates pitting their wits against each other armed with the usual swaggering bravado. It’s the show that never fails to delight and baffle its avid viewers with the candidate’s monologues that show such levels of misplaced self-belief that…
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A match made in heaven
Once upon a time, social media and PR existed entirely separately. But with an increasing focus on generating original and interesting content along with the evolving digital landscape, the two have now had to learn how to co-exist together. When asking about the connection between social media and PR there are generally two types of…
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Brand it like Beckham
Beyonce and Jay-Z. Angelina and Brad. Giselle and Tom. Power couples are a force to be reckoned with. But there’s one very British powerhouse that we’ve seen grow from the footballer and popstar who found love to one of the world’s most influential pairings. I’m talking about David and Victoria Beckham, of course. Having watched…
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What brands can learn from Banksy
The famously-reclusive artist Banksy has earned worldwide fame for his controversial political and satiric street art and has nailed some of the most notorious publicity stunts in recent history. He is an artist with an incredible ability to dominate headlines across the world and the surprise launch of his latest art installation, Dismaland Bemusement Park,…
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It’s good to be Honest
Actress, wife, mother, model and a savvy business woman with a company recently valued at $1.7bn, Jessica Alba has it all. But earlier this month, she found herself stuck in the middle of a PR storm. Alba’s billion dollar business The Honest Company was co-founded in 2012 as a trusted source for stylish, eco-friendly baby…
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A season full of possibilities
From sightings of mermaids and the Loch Ness monster to spotting Jesus’ face in a piece of toast or even the invasion of killer squirrels and fire fighters rescuing pigeons from rooftops – welcome to Silly Season. That special time of the year where it seems that only the most frivolous and outrageous stories make…