Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • It’s good to be Honest

    Actress, wife, mother, model and a savvy business woman with a company recently valued at $1.7bn, Jessica Alba has it all. But earlier this month, she found herself stuck in the middle of a PR storm. Alba’s billion dollar business The Honest Company was co-founded in 2012 as a trusted source for stylish, eco-friendly baby…

  • A season full of possibilities

    From sightings of mermaids and the Loch Ness monster to spotting Jesus’ face in a piece of toast or even the invasion of killer squirrels and fire fighters rescuing pigeons from rooftops – welcome to Silly Season. That special time of the year where it seems that only the most frivolous and outrageous stories make…

  • A Valuable Lesson in Reputation Management

    By now you’ll be more than familiar with the name Walter Palmer, the American dentist who killed Zimbabwe’s beloved lion, Cecil, last month. As the world erupted with anger and sadness at the news of Cecil’s death, Palmer’s dental practice in Eden Prairie, Minnesota, abruptly closed with just a lonely sign left directing all phone…

  • Hold fire on that email, pick up the phone

    Technology has become a major part of our daily lives, it affects the way we eat, sleep and use our free time. A recent study by Ofcom showed that we are spending more time a day using media and communications than sleeping. So what affect does this have on PR? The media landscape has changed…

  • PR Perspective: 5 Tips for Finding a Graduate Job in PR

    Our newest member of the PR team, Junior Account Exec Allyson shares her top tips in finding a graduate job in PR with us. My three years at University went surprisingly quickly. Soon the shots and hangovers of Fresher’s week were a distant memory and all talk was of dissertations and final exams. As graduation…

  • PR Perspective: A first look at Google’s News Lab

    This week we’ve been having a look at (link: https://newslab.withgoogle.com/ text: News Lab), a new site launched by Google that aims to connect content creators with programs, data and other resources to help them research, write, present and promote their stories in more accurate, engaging ways. Billed as an effort ‘to empower innovation at the intersection of…