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Doors open on the new 2017 advertising campaign for Foster Care Associates
We’re all massively proud to announce our new 2017 advertising campaign for Foster Care Associates. It’s the culmination of four months hard work and it’s great to see it finally come to life. Building on great successes in 2016, this campaign has been devised to target those most likely to make the best foster carers.…
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A roar-some idea from our Young Lionesses
Every year, Cannes Lions International Festival of Creativity holds a competition called Young Lions. In it, up-and-coming creative talent get just 24 hours to crack a brief for a non-profit organisation, with the winners representing the UK in Cannes. This year, our PR guru Ally and brilliant copywriter Hannah teamed up to take on the…
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Adventures in networking
**Out for a Chinese with the BPA** Last Friday a few of us attended the (link: http://thisisthebpa.co.uk text: Birmingham Publicity Association’s) first event of the year – The BPA Chinese Lunch. We took along some guest clients too – from Millward Brown and Birmingham St. Mary’s Hospice. For the uninitiated, the Birmingham Publicity Association is…
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Dreamers Digital Digest #73
The Link Tax is on its way A new (link: https://campaigncollective.org/2017/02/03/comms-teams-must-be-vigilant-on-link-tax/ text: Copyright Directive) has been put forward to be considered by the European Parliament to enable charging when a site links to news websites. Should the directive be passed, this could spell difficulty for marketers such as ourselves here at Superdream when it comes…
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What skills does a marketer need in a digital world?
Our UK Director, Fran Nolan attended a round table event at Hays HQ last night where their Managing Director of Hays Marketing, Clare Kemsley ran through the findings of some interesting research they had commissioned in Spring 2016 “Elements of a Marketer – Skills for a digital world” The key areas that were discussed last…
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How to plan a stress-free photoshoot
Photoshoots can be fun, but they’re also hard work. Planning, preparation and communication is critical to keeping on task and getting the shots you need. There’s a lot more planning and a lot less artistry to a photoshoot than you might think. In fact, by the time the photoshoot comes around, most of the creative…
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