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Don’t fuck up. D&AD 2017
(image: https://assets.superdream.co.uk/wp-content/uploads/2017/05/03171714/dd1-1024×768.jpg alt: dd1) Last week, me and the rest of the creative team were allowed out for a cultured (ahem) trip to the D&AD Festival down in good-old London town. We set off bright and early from Birmingham International full of excitement. It really did feel like we were on a school trip. After…
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Fireworks. The art of the creative brief.
*By Steve Price, Creative Director* The creative brief. A critical part of the process of making brilliant work – and where client service team members, as the people under the skin of the client, get to impart the vital knowledge and wisdom to creatives in order for them to do the best job they can. We’ve…
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The top 10 stats we learned from BrightonSEO
The UK’s largest search conference, BrightonSEO, seems to be getting bigger and bigger each year. This year, there were nearly 4,000 attendees. Two of them were from our digital team. From voice search and local SEO, to AI and machine learning – we went to hear a lot of top speakers talk about the future…
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Who says advertising’s evil?
Rape is a tricky topic. And for some, the issue of consent is a grey area. A lot of recent high-profile cases like Ched Evans’s only muddy the water. Warwickshire Police and West Mercia Police needed to clear up the confusion and show young people – especially men – how simple it is to know…
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How to use inbound PR to drive sales (and more)
*Every quarter, we hold a Lunch and Learn session for our clients where we share interesting insight and angles on doing business in the creative industry. Our head of PR Gill led our first client Lunch and Learn of the year on using PR to drive sales.* ### More trust, more sales People are…
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Get on your procrastination station
*Last week, Glug came to Brum. If you haven’t been to a Glug event before, it’s a series of talks and networking for people in creative industries. They get speakers in from all over Europe covering everything from apps to animation; illustration to interiors. (Here’s *(link: http://glugevents.com/attend text: *where the next ones are*)*.)** (image: https://assets.superdream.co.uk/wp-content/uploads/2017/03/28170202/Picture32.jpg…
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