-
Dreamers Digital Digest #66
Welcome to another edition of our Dreamers Digital Digest. This week, we’ll be running through stories about Google Maps, Snapchat, the use of VR to combat crime and Instagram. Google Maps now showing real time stats Using Google Maps to find out information regarding a place or store has now evolved further with the (link:…
-
Why I enter print awards as a print buyer
As a lot of my LinkedIn buddies are folks I’ve worked with in the past, you might already know that every year I strive to win an award in the print industry. Or in some cases, a creative award with an innovative print idea. Well, this year has been my most successful to date. I’ve…
-
Dreamers Digital Digest #65
Welcome to another edition of our Dreamers Digital Digest. This week, we have been discussing stories from Facebook, Dementia Research, LinkedIn and AirBnB. Facebook fake news stories The biggest news in the digital world this week is the(link: http://www.bbc.co.uk/newsbeat/article/37974816/the-problem-with-fake-news-on-facebookand-how-to-spot-it text: fake news debacle from Facebook). A few weeks back we announced how Facebook had gotten…
-
A lesson in brand marketing from Trump
Love him or hate him, rightly or wrongly, there’s no denying that Trump’s Presidential victory will go down as one of the biggest political sea changes in American history. However, amongst all the political analysis and social media commentary (isn’t it funny how everyone suddenly becomes an expert in American politics on Facebook?), I was…
-
Knowing your audience
*Generalising demographics is a thing of the past. It’s all about the detail. Superdream Media Buying expert, Aaron Jones tells us his view on better targeting your demographic.* I recently completed a large audience profiling project for a major client. We’ve worked together for some time, so we thought we had a pretty good picture…
-
Superdream Takes On Fright Or Flight Challenge
(image: https://assets.superdream.co.uk/wp-content/uploads/2016/11/10104711/14908277_10154714698379265_4123701656802326777_n-300×298.jpg alt: 14908277_10154714698379265_4123701656802326777_n) A usual Friday for a Superdreamer would probably consist of tying up loose ends for the week, preparing for the week ahead and, of course, getting ready for the weekend. However, for six of the Superdream team, Friday 4th November started off a little differently. As an agency we have been…
Our thoughts
Be inspired by the latest thoughts and insights from the world of marketing.
