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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

QR Codes in Use
I recently attended a show at the NEC and was hit by a number of QR codes. They were everywhere – signage, point of sale stands, t-shirts, hand outs and simply printed and stuck onto stands. I was then also struck by the number of people scanning them – it was good to see! (link:…
A Marathon Not a Sprint
I recently had a discussion with a client about a mail drop, which failed to generate sufficient enquiries. The client was surprised – I was not. (link: https://www.superdream.co.uk/a-marathon-not-a-sprint/#more-4324 text: (more…))
How to Create a Custom Facebook Feed
Facebook have some very nice and clear styling for both their website and their widgets… which are great for Facebook, however your website might not have blue links? Your website might not have large blue banners across the headings. Some custom editing is needed, after all, you should keep your brand consistent and not change…
Brand not Bland
Every week, we meet new clients who come to us for help and advice in how to grow their business. Most of these clients have no process in place for the acquisition of new customers and find themselves relying upon networking and referrals as their sole source of new business. (link: https://www.superdream.co.uk/brand-not-bland/#more-4323 text: (more…))
Google Website Optimiser – Time to Test
Is your site unpleasant to some visitors, and driving away sales? If you are promoting an offer, would it get more results placed somewhere else? (link: https://www.superdream.co.uk/find-the-best-design-that-drives-sales/#more-4321 text: (more…))
Cross-Browser Checking
Cross-Browser checking, is a process most website developers go through. It is the process of ensuring a website works correctly, or as best as possible on a number of different browsers. (link: http://superdream.co.uk/assets/visits-from-browsers.jpg text: (image: http://superdream.co.uk/assets/visits-from-browsers-300×101.jpg alt: ) ) This is to ensure customers visiting the site, can experience your website, and not run…