public relations Archives

DOES YOUR CONTENT HAVE PURPOSE?
Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…
Communication key to surviving the #coronaviruscrisis
**With COVID-19 now being declared a pandemic by the World Health Organisation, there’s an increased effort to prevent the spread of the virus. We’re seeing events of all sizes being cancelled, travel bans, people working from home or self-quarantining, redundancies, project delays and cancellations. People are in a state of panic and businesses are starting…
The Magnet Effect of Influencers
**by Kirsty Visman, Director** Many brands are recognising the appeal of social influencers in selling their products or services, however volume of followers does not always guarantee a positive outcome. As a society, we have always looked to others for our cues on what’s hot and what’s not, but influence can act like a magnet,…
Facebook Gets Personal: How the latest update could affect your business.
Last week, Mark Zuckerberg announced a change to the Facebook algorithm that runs their news feed. Whilst these changes may get you falling back in love with Facebook on a personal level, it could mean trouble for your business content. So, what does it actually mean? And what can you do to ensure your social…
Four main purposes of content
Have you ever asked yourself if your content really appeals to your customers? After all that planning and implementation, are they even reading, watching, or engaging with your brand? Content marketing has revolutionised the ways in which we interact with customers on both a rational and emotional level as you guide them along the path…
The rules of engagement are always changing and so must you
I recently attended the Bromsgrove Conservative Association lunch, where Conservative MP and Secretary of State for Communities and Local Government Sajid Javid gave his candid views on why the Conservative Party had failed to increase its majority at the recent General Election, and, indeed, been left with a minority Government. Much of what he said…