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Be inspired by the latest thoughts and insights from the world of marketing.

  • Top 5 viral marketing examples

    Superdream creative director Steve recently wrote about (link: https://www.superdream.co.uk/the-power-of-viral-marketing/ text: the power of viral marketing). Here Steve gives us his top 5 viral marketing campaign examples. 1. ** TNT** In 2012, to launch the (link: http://www.tntdrama.com/ text: TNT TV) network in Belgium, a big red button was placed in the middle of a quiet Belgian…

  • The power of viral marketing

    Recently we did a presentation to one of our clients about the power of viral marketing and how it’s a tactic everyone wants to take advantage of. Trouble is, going viral isn’t an exact science. Firstly, we covered off a little bit about what viral marketing is – other than one of a long line…

  • A new identity for a ground-breaking healthcare brand

    In healthcare, NET stands for neuroendocrine tumour. These tumours are rare, can be difficult to diagnose and although there are treatments, there isn’t a cure yet. But the Arden NET Centre – part of University Hospitals Coventry and Warwickshire – is one of the organisations at the forefront of improving the diagnosis, treatment and outlook…

  • Don’t fuck up. D&AD 2017

    (image: https://assets.superdream.co.uk/wp-content/uploads/2017/05/03171714/dd1-1024×768.jpg alt: dd1) Last week, me and the rest of the creative team were allowed out for a cultured (ahem) trip to the D&AD Festival down in good-old London town. We set off bright and early from Birmingham International full of excitement. It really did feel like we were on a school trip. After…

  • Fireworks. The art of the creative brief.

    *By Steve Price, Creative Director* The creative brief. A critical part of the process of making brilliant work – and where client service team members, as the people under the skin of the client, get to impart the vital knowledge and wisdom to creatives in order for them to do the best job they can. We’ve…

  • Get on your procrastination station

    *Last week, Glug came to Brum. If you haven’t been to a Glug event before, it’s a series of talks and networking for people in creative industries. They get speakers in from all over Europe covering everything from apps to animation; illustration to interiors. (Here’s *(link: http://glugevents.com/attend text: *where the next ones are*)*.)**  (image: https://assets.superdream.co.uk/wp-content/uploads/2017/03/28170202/Picture32.jpg…