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Be inspired by the latest thoughts and insights from the world of marketing.

  • Eight Marketing Campaigns That Stuck

    The world is inundated with ad campaigns. From film, PR stunts, photography or even social media, we are exposed to it now more than ever, often without realising. When we are exposed to so many it takes a lot for the real gems to shine through and make an impact. Here are eight of our…

  • What can film do for your brand?

    Think about the last film you enjoyed. It probably made you laugh. Or cry. Or cry laughing. Maybe all three. Perhaps it made you chew your nails to the quick. Or jump out of your skin. It could have made your heart race like you’ve just run one. Taught you something. Or simply helped you…

  • Looking to rebrand your business? This is going to hurt.

    Over the years, I’ve lost count of the number of companies I’ve helped to rebrand. The most memorable and successful outcomes, however, are pretty much always the result of a long, unpredictable, prickly process. A journey where people get upset. Tempers flare. On both sides of the equation. Given the stakes, friction is kind of…

  • Ethics in advertising

    **When is advertising bad?** More than ever, brands are trying to outdo one another for consumers’ attention. In the heat of the moment, ethics in advertising can sometimes slip off the radar. Already this year, big brands have had harsh backlash for adverts the public thought weren’t right or fair.  But what does ‘ethical advertising’…

  • How to plan a strong campaign when media is diluting

    Fifteen years ago, TV was linear. Radio was straightforward. Outdoor was static. Press was…you get the picture. These days, things aren’t that simple. Media channels are diversifying and as a result, diluting their own impact as they become more granular and focused on their audience. TV has introduced video on demand and more recently Sky…

  • Who says advertising’s evil?

    Rape is a tricky topic. And for some, the issue of consent is a grey area. A lot of recent high-profile cases like Ched Evans’s only muddy the water. Warwickshire Police and West Mercia Police needed to clear up the confusion and show young people – especially men – how simple it is to know…