OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • QR Codes in Use

    I recently attended a show at the NEC and was hit by a number of QR codes. They were everywhere – signage, point of sale stands, t-shirts, hand outs and simply printed and stuck onto stands. I was then also struck by the number of people scanning them – it was good to see! (link:…

  • A Marathon Not a Sprint

    I recently had a discussion with a client about a mail drop, which failed to generate sufficient enquiries. The client was surprised – I was not. (link: https://www.superdream.co.uk/a-marathon-not-a-sprint/#more-4324 text: (more…))

  • How To Build The Perfect Advert

    Advertising sells when done correctly. Why then do so many businesses fail to get the basics right? With over 30 years experience in advertising off the page for leading brands both business to business and business to consumer, here’s a formula that will tighten up your ads, give your message great clarity and hold people…

  • How To Make Your Print More Interesting

    Before companies can start to explore the innovations in print, first they must embrace and consider the whole print process. The paper stock plays a huge part – the wide variety of weights and coatings can be overwhelming, but give some thought to the end result you’re trying to achieve and ask yourself if the…

  • Straplines – Creating a Business Strapline to Remember

    You’ve just had the perfect **logo **created for your business.  But you just want to complete things by having a **catchy strapline** to articulate what your business is about. Sounds simple enough, doesn’t it? But there is a real creative skill to producing a slogan that is going to be an asset to your business.…