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Be inspired by the latest thoughts and insights from the world of marketing.

  • Selling the unsellable

    Selling the unsellable. This is what hit Aussie TV panel show Gruen asks agencies to do each week in The Pitch. So when Superdream were invited to appear on the show, presenting our response to one of the show’s famously ‘impossible’ briefs we were delighted but also slightly nervous! In the video below, Kirsty Visman…

  • Creepy or clever?

    *Personalised marketing is a bit of both says Senior Account Manager Natalie Pejovic. She shares two very different examples that have impressed her recently…* Despite being acutely aware of remarketing tactics I’m still amazed when I find the dress, shoes or handbag I was eyeing up on weekend appear on my Instagram feed a few…

  • Media planning: from eyes to ‘ayes’

    *Superdream Senior Media Buyer Aaron Jones shares an overview of what needs to be taken into account when planning media for different UK regions… * Very few things merit a ‘one size fits all’ approach and media planning for regional campaigns certainly isn’t one of them. Just because a brand or business has found a…

  • Media planning: from eyes to ‘ayes’

    *Superdream Senior Media Buyer Aaron Jones shares an overview of what needs to be taken into account when planning media for different UK regions… * Very few things merit a ‘one size fits all’ approach and media planning for regional campaigns certainly isn’t one of them. Just because a brand or business has found a…

  • Welcome to summer, and the bikini body backlash

    *Account Services Director Fran Nolan shares her thoughts on one of the most complained about ads of last Summer…* Summer is officially here (allegedly), and if the sun does come out then the summertime images that come to mind have been formed not just from our own lovely holiday memories, but also from what we see…

  • Top ads of the 21st century – What’s your favourite?

    The (link: https://www.gunnreport.com text: Gunn Report) has named their top 20 commercials of the 21st century so far. Campaign has helpfully collated them (link: http://www.campaignlive.co.uk/article/uk-agencies-lead-gunn-reports-top-20-ads-21st-century/1375412#10hsHRo4emAKX08E.99 text: here). There are some obvious ones in there (‘Dumb Ways to Die’), and a few we were unfamiliar with. Is your favourite in there? Off the top of my head,…