branding Archives - Page 2 of 2

Sometimes the worse it is, the better it is.
**By Hannah Young, Creative Copywriter** I collect copy. Mostly packaging copy. I’ve got (link: https://www.pinterest.co.uk/hjyoung/copywriting text: a Pinterest board) full of envy-inducing examples. And my phone’s camera roll is littered with odds and ends I find when I’m out and about. I’m a word nerd, so I love how brands choose to fill the gaps…
Eight Marketing Campaigns That Stuck
The world is inundated with ad campaigns. From film, PR stunts, photography or even social media, we are exposed to it now more than ever, often without realising. When we are exposed to so many it takes a lot for the real gems to shine through and make an impact. Here are eight of our…
What can film do for your brand?
Think about the last film you enjoyed. It probably made you laugh. Or cry. Or cry laughing. Maybe all three. Perhaps it made you chew your nails to the quick. Or jump out of your skin. It could have made your heart race like you’ve just run one. Taught you something. Or simply helped you…
Looking to rebrand your business? This is going to hurt.
Over the years, I’ve lost count of the number of companies I’ve helped to rebrand. The most memorable and successful outcomes, however, are pretty much always the result of a long, unpredictable, prickly process. A journey where people get upset. Tempers flare. On both sides of the equation. Given the stakes, friction is kind of…
Four main purposes of content
Have you ever asked yourself if your content really appeals to your customers? After all that planning and implementation, are they even reading, watching, or engaging with your brand? Content marketing has revolutionised the ways in which we interact with customers on both a rational and emotional level as you guide them along the path…
What our brand reawakening means
Branding and positioning is something we do for other organisations all the time. But it’s the agency curse that means our own branding exercise had fallen to the bottom of our to-do list in favour of client work. Yet a lot about us has changed since we last explored who we are, what we do…