Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Tips for Writing Engaging Copy

      **Whether you’re writing for the web or for print, creating compelling and engaging copy is key.You need to sell your products and services, without boring your audience to tears with a badly written article.** Sure, some people spend 3 years at university studying the science behind crafting a sentence. But believe it or not,…

  • Life Behind the Lens

    **The majority of advertisements and promotional pieces are accompanied by at least one great image that helps to sell the product, and that image originated from a photoshoot. ** Planning a photoshoot may seem like a daunting task but it needn’t be, once the campaign concept has been created it’s over to your photographers and…

  • The Importance of Brand Guidelines

    **If you speak to any marketing bod they’ll no doubt tell you that one of their biggest bugbears is an inconsistent brand.** Keeping your brand and corporate identity consistent is highly important, and when done correctly will build yourbrand awareness, meaning you’ll start getting recognised in no time. This is no mean feat though, and…

  • 5 Logo Redesign Disasters – When Rebrands Go Wrong

    **The world of business moves pretty fast. And keeping ahead of the crowd is key. ** For many companies, a rebrand breathes new life into the business. It helps freshen up your image, and ensure you’re always seen as ‘modern’. We have been involved in many business rebrands and know the importance of overseeing the…

  • LandEd Leaflets – Professional Printed Perfection

    (image: https://www.superdream.co.uk/wp-content/oldblogs/2012/10/landedflyer1.jpg alt: land ed flyer) We thought we’d share something a little different with you today. You know that we can pull off a winning website, so we thought we’d showcase some of our professional printed work. Our latest design project saw us create a printed flyer for LandEd, an alternative education provider based…

  • 25 Top Tips for Exhibiting

    Exhibiting at a show is a great way to build brand awareness, showcase your offering and gain new contacts. Here are our top tips… 1. Relevance: look at your ideal customer profile, if they are going to be at an exhibition then you should be too! 2. Give yourself plenty of time to plan –…