Our thoughts

(image: https://www.superdream.co.uk/wp-content/uploads/2012/09/Unknown.jpg alt: ) **Attention to detail can often be the difference between producing something good, and producing something great, and it is key when creating anything from a brand or an advertising campaign, down to a letterhead or a business card. ** Your brand does not just consist of a logo. It is a…

Rebranding a business is a complex matter that needs very careful planning and preparation. There needs to be a good rational for rebranding as the costs can be considerable. For the team at Superdream, the process starts with telling the brand story. As part of our rebrand process we look at our clients’ business, sector,…

For any business, your brand should be one of your biggest assets. Your brand is the promise you make to your customers about the experience they will enjoy in all of their dealings with you. One of the most important factors in building a strong brand, is building a great team who combine to deliver…

  1. Many people believe that the search engine BING was created from “Because It’s Not Google”. 2. The Australian airline Qantas is an acronym for “Queensland and Northern Territory Aerial Services”. 3. The Nike logo only cost $35! The original Twitter logo was even cheaper costing somewhere between $10-$15. 4. The FedEx logo carries…

Graphic design is much more than harmonious colours and clean layout; it also relies heavily on clear typography. So much so, that the treatment of a typeface can make or break a design.   In 2010, the importance not only of good design, but the integrity of a good font was emphasised by the Gap…

A brochure is your chance to create a superb first impression and to showcase your offering. When it comes to designing beautiful brochures, there are some basic guidelines to follow. Don’t settle for anything less than superb. You want your customers to be inspired and suitably impressed when they receive and open up your brochure.…