Our thoughts

  (image: https://www.superdream.co.uk/wp-content/uploads/2013/02/banner_killer_content11.jpg alt: Steps to Writing Quality Content) **If you’ve read any marketing blog recently, you’ll be used to the phrase “Content is King”.** Everyone from SEOs and internet marketers, to business owners and (link: http://web.archive.org/web/20010126005200/http:/www.microsoft.com/billgates/columns/1996essay/essay960103.asp text: Bill Gates) are talking about “quality content” and “content marketing”. But to the 2013 marketing department, what…

(image: https://www.superdream.co.uk/wp-content/uploads/2013/02/shutterstock_90719872.jpg alt: Tips for Clearing Creative Block) **Whether you work in a creative agency, marketing department, or something else entirely; you’re not immune from the curse of creative block.** It can strike at any time – usually when you have an important brief that needs to be met – leaving you lacking in inspiration…

(image: https://www.superdream.co.uk/wp-content/uploads/2013/01/Grid-theory.jpg alt: Grid theory) **Good, clean typography is a fundamental skill of any designer and a skill that, in my experience, is developed through time and experience. ** Most creative’s begin their design careers with a desire to be outrageously creative, but with time you realise that simplicity and structure is just as important,…

**Building an iconic brand isn’t something that happens by accident.** The perfect pairing of a logo, colour scheme and (link: https://www.superdream.co.uk/best-advertising-slogans/ text: advertising slogan) all work together in harmony to convey a brand promise. Coca-Cola, Apple, Google and Virgin are all companies that have built up iconic brands over time. But how did they do…

**The New Year brings with it a chance for new beginnings for everyone.** An opportunity to kick those bad habits, and resolve to change them for the better. The same should be said for your graphic design in 2013. That’s why we’ve put together a list of the top 12 ways to help improve your…

(image: https://www.superdream.co.uk/wp-content/uploads/2012/11/logo.jpg alt: logo design) **Your company’s logo forms a hugely important part of your branding.** It has to convey the promise you make to your customers, showcase your professionalism, and help you stand out from your competition. We all know that some businesses do it better than others. But there are those that always…