Our thoughts

A lot of people say a lot of things in our industry regarding the way things should be done. But every now and again you read or hear something that just stays with you. Even if it’s something you already knew but just hadn’t articulated it in such an enlightening way. And you find yourself…

The sun is finally here. Or at least, like your creative director, making occasional appearances. And so the minds of advertising creatives turn to the wearing of shorts to work. Should we do it? Shouldn’t we? Is it professional? Does anyone in management even notice? They still don’t know what it is we do, exactly,…

Judging creative can be difficult. Personal preference can overrule audience insight. And agencies, dare I say it, can have their own agenda and want to produce the stuff that looks good for them. Firstly, when judging ideas, it helps to know what one is. People talk about them a lot but when pressed might struggle…

We paid a visit to a vibrant, accessible (link: http://www.birminghammuseums.org.uk/bmag/whats-on/love-is-enough-william-morris-and-andy-warhol text: exhibition), curated by Turner Prize-winning artist Jeremy Deller. It’s a smart bringing-together of work by Andy Warhol and William Morris, the designer and outstanding figure of the 19th century Arts and Crafts movement. And it reminded us of some of the best thinking at…

Cinemagraphs are still photographs in which a minor and repeated movement occurs. Cinemagraphs, which are published in either animated GIF format or as video, and are the latest form of content becoming widely used across websites and blogs. They are a great way to keep the user engaged whilst they are on the site.  Below we will…

Photo shoots can be fun and exciting but they do require a lot of work and organisation – planning, preparation and communication are critical to keep the team on task, fulfil client requirements and achieve a successful shoot. As an account handler you are responsible for managing the photo shoot, keeping track of the photographer,…