Our thoughts

Setting type is not as simple as just choosing Helvetica on the drop down box. It’s rather like a relationship, you have to work together to create something worth while! Below is a list of things considered by creatives when creating type. Point Size – Don’t Always raise your point! “Point Size” is also known…

If you have been focused on your New Year’s resolutions so far this year and not your marketing plan, here’s a few tips to consider to help your brand grow in 2015: **1. Who are you talking to?** The consumer is key. This sounds obvious, but more often than not, this is missing from a…

When it comes to creating impact for your brand, investing in a copywriter is a wise move. But how do you make sure they get the right message across? ### It’s all about the brief. **What is a copywriting brief?** A copywriting brief is a review of everything your writer will need to know about…

**When it comes to creating and maintaining a brand, most businesses will happily invest in a new web design or logo. After all, image is everything.** But what about content? The design may be the first thing someone notices when they land on your website, but it’ll only be seconds before they focus their attention…

When you look at a chicken wrap what do you see; a meal or a snack? For the majority of 14 to 34 year olds the answer is likely both. (image: https://www.superdream.co.uk/wp-content/uploads/2014/02/biscuits.jpg alt: ) Snack foods have been popular for decades as an occasional treat, but their role in our society is now evolving. The…

### **“I used to be a cat.”** **This obscure tagline comes from 02’s latest marketing campaign, ‘Be More Dog’. Yet it’s by no means the oddest form of advertising featuring animals that has pitched onto our screens in recent years.**   Cadbury turned advertising on its head back in 2007 with the memorable ‘Gorilla’ feature,…