OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • Account management, do we need that?

    ‘Account management, do we need that?’ a question we often, unfortunately, and frustratingly come across quite a bit. If you’re working with a full service agency, or any agency actually, I can completely understand how ‘account management’ is the murky part of a quotation. It’s unquantifiable, unmeasurable, and you don’t actually ‘get’ anything back from…

  • Viewpoints: client-side vs agency

    *Following a placement year spent client-side in the marketing department at one of the region’s most successful businesses, Marketing student Nicole Fenton was intrigued to see what #agencylife is really like. So before entering her final year at Worcester University, Nicole joined Superdream for a fortnight’s work experience. Below she shares some of her insights…

  • The high cost of low morale – and what to do about it

    *Superdream Managing Director Jason Manning describes why creating a positive culture and keeping morale high are among his top business priorities, using his experience of managing the agency to offer some advice to other business leaders…*   You’ll have heard this time and time again but it doesn’t stop it being true: in business, your team…

  • Don’t reach out before finding out

    It’s Monday morning and I receive a LinkedIn request from a business development manager at ABC Limited in my Inbox.  Within the hour, and unsure of the correct protocol, I have accepted the request. Immediately another email from my new buddy on LinkedIn. “Hi Jason, I’m reaching out to you as the person responsible for…

  • Why we just love making an exhibition of ourselves

    Exhibition success – it’s as easy as 1 2 3 Exhibition season is upon us and if you’re exhibiting it should be the biggest event in your marketing calendar. To make sure it’s also your most successful follow these three easy steps: ### 1. Let people know you’re going to be there You might wonder…

  • Good Evans, can Chris pull it off? Of course he can!

    After months of eager anticipation Top Gear’s back on our screens this Sunday, with new lead presenter Chris Evans at the wheel, and everyone’s speculating if Evans and his co-hosts can drive (forgive the pun) the global phenomenon, and £50m franchise, which is Top Gear into a new era as the programme prepares to mark…