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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • The toastie maker living in the back of the cupboard…

    *Client Services Executive Claire talks openly about her personal, and very emotional, experience looking after a loved one in hospice care, and how the power of marketing can have a positive influence on winning over hearts and minds.* Despite working in marketing myself I’m still a marketeers dream. Through reading glossy magazines, watching imaginative TV…

  • An Aussie lesson in life

    Operating as an international agency or having international clients, like Superdream do, means there are many cultural differences that need to be taken into account that you might not normally consider when working with just UK-based clients. Having recently returned to the UK from a six month secondment setting up Superdream’s office in Brisbane, Australia…

  • Meet our Planning & Insights Director

    *Our junior PR account exec Allyson sat down with the agency’s Planning and Insight director, Fran Nolan to learn more about her role here at Superdream.* Over the past few months I have started to work closely with Fran Nolan, our go-to gal for planning and insight.  She has been helping me understand the world…

  • Top tips to help your brand in 2015

    If you have been focused on your New Year’s resolutions so far this year and not your marketing plan, here’s a few tips to consider to help your brand grow in 2015: **1. Who are you talking to?** The consumer is key. This sounds obvious, but more often than not, this is missing from a…

  • Promoting a green business model to boost your brand

    **Marketers traditionally shy away from promoting a brand’s sustainability; worried that it is too expensive, complicated or risky, and that mainstream consumers won’t be interested.** However, consumer’s attitudes are changing and we have started to become more ecologically aware and expect more from our brands. Many companies are making the move to increase sustainability in…

  • Conversion Rate Optimisation – Converting Traffic into Sales

    **When developing a new website or looking at changes to an existing one, the considerations often come from two main sources: The design and how it looks, and the SEO and how it ranks.** One frequently overlooked aspect of many websites is how well it converts traffic into enquiries, with aesthetic concerns often taking preference…