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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Securing the perfect product placement

    Getting your client’s brand, service or product editorial coverage in the media is one of the most credible ways to gain them third party-endorsed media exposure.  As a PR account executive there’s nothing better than knowing that I was behind that well placed product feature in a title that my client had been hinting to…

  • Tell it all, tell it fast and tell the truth

    **Top tips for managing a media crisis** As much as we don’t like a crisis, any PR professional will tell you that it’s always better to be prepared. Gone are the days where you can bury your head in the sand—stakeholders will no longer be so forgiving and understanding, you must be proactive. Here are…

  • Mixing business with pleasure, socially speaking.

    *Lisa our Senior PR Account Manager has got mixed feelings about mixing business and personal social media it can be both a help and a hindrance, but is it worth taking the risk? * I’ve always struggled with the idea of mixing personal and professional social media platforms.  In principal using both to help promote the…

  • And cue the New Year campaigns for 2016

    (image: https://www.superdream.co.uk/wp-content/uploads/2016/01/and-cue-the-new-year-campaigns-2.jpg alt: and cue the new year campaigns 2) I can’t even begin to imagine the volume of New Year’s resolutions that have been made this month, let alone predict the amount that have already been broken a week into the New Year. A study in 2007 by the University of Hertfordshire found that…

  • Dishing out advice

    (image: https://www.superdream.co.uk/wp-content/uploads/2016/01/A3567_SUPE_Social-Media-Post_Advice_PR_730x375px_V1a_TN_VISUAL.png alt: Dishing out advice) The path to success isn’t always an easy one, but when there’s bumps in the road a little guidance can go a long way. Once upon a time we were all at the start of our careers, full of promise and ambition as we set off on the long…

  • 7 alternatives to a press release

    (image: https://www.superdream.co.uk/wp-content/uploads/2015/12/7-alt-pr.jpg alt: Alternatives to press release) *When a client asks us to help them share some big news, it’s our job to advise them on the best way for them to deliver the right messages to the right people. Whilst we still write a lot of press releases in the PR department at Superdream,…