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Get Outdoors
A great brand needs exposure and repetition if it is to grow in stature and attract a following of loyal customers. One of the most common forms of brand building is off the page advertising, whether it be in newspapers or magazines. This helps to keep the company name and brand in front of all…
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Your Brand is Always on Show
For any business, your brand really is one of the biggest assets, and if you’ve got it right, it will be distinctive, memorable, vibrant and exciting. (link: https://www.superdream.co.uk/your-brand-is-always-on-show/#more-841 text: (more…))
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Understand Your Current Customers and Gain More
Gaining a detailed insight into your current customers can help to identify where you can find new customers. By profiling your existing client base you can then see where other similar consumers live and you can then target them with advertising and direct marketing. You can use a system called ‘Geodemographics’ to do this. (link:…
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Responsive vs. Mobile Design – What’s the Difference?
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/03/Untitled-5-255×300.jpg alt: Responsive Web Design) **Designers and developers alike have been using terms like ‘responsive’, ‘adaptive’ and ‘mobile’ design for a while now.** Graphic design for the web is now heavily focused on creating a mobile or responsive design. But what do they mean, are they the same and how does this impact on…
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How Do You Put a Value on Graphic Design?
Print is a product and there is a cost involved in selling it – machinery, paper, ink, print plates and the list goes on. Graphic design is a service and there is also a cost involved in selling it – computers, software but more importantly time, expertise, research, understanding and creativity. So why do many…




