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Be inspired by the latest thoughts and insights from the world of marketing.

How Can I Give My Print More Impact?
With so many brochures printed by so many companies all competing to win the same business its never been so important to make your business stand out from the crowd. If you take extra care over the presentation of your company literature it speaks volumes about the type of organisation you are – quality, attention…
25 Things Your Website Must Have
I get asked on a daily basis “what should my website have?” So I have put a list together of 25 items I feel every website should have. (link: https://www.superdream.co.uk/25-things-your-website-must-have/#more-4311 text: (more…))
How To Build The Perfect Advert
Advertising sells when done correctly. Why then do so many businesses fail to get the basics right? With over 30 years experience in advertising off the page for leading brands both business to business and business to consumer, here’s a formula that will tighten up your ads, give your message great clarity and hold people…
Why is Your Brand Important?
For any business, one of the most important considerations to make is the way your company will look to the outside world. This is your brand. And with hundreds of brands on view every minute of every day, its so vital that yours stands out. **“You should look and act today like the business you…
How Can Colour Influence You?
Colour can have huge implications on your design, logo or publications. Make sure you hit the right note… **White** symbolises purity and truthfulness. It is contemporary and clinical. It’s the best web background colour. It encourages us to clear clutter or obstacles. (link: https://www.superdream.co.uk/how-can-colour-influence-you/#more-4308 text: (more…))
How To Make Your Print More Interesting
Before companies can start to explore the innovations in print, first they must embrace and consider the whole print process. The paper stock plays a huge part – the wide variety of weights and coatings can be overwhelming, but give some thought to the end result you’re trying to achieve and ask yourself if the…