Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

Superdream x QuantPlus
Superdream is excited to announce a new partnership with QuantPlus, making us the first Australian agency to provide brands with access to AI-powered creative intelligence. This strategic collaboration will equip our local and international clients with data-driven insights to optimize their advertising creative, allowing them to identify the highest-performing ad elements across any product, industry,…
Does your content have purpose?
Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…
Turn your business card from bland to brand
I know I’m not the only one who has a stack of business cards floating around their office draws that will eventually make it to the bin without a second glance. What once was a prestigious exchange between individuals is now an expected exchange in meetings that doesn’t differ from one meeting to the next.…
Content is contagious
The need for uplifting, informative and entertaining content has never been greater. The uncertainty of these times poses a threat to businesses large and small, across countless industries and on an unprecedented global scale. Traditional means of entertainment such as sport, live music, movies, festivals, even bars, cafes and restaurants are being removed, but our…
Life is too short to host boring events
Let’s face it, your event has big shoes to fill and while your guests are always out and about, they have posed in front of a million flower walls. #notanotherflowerwall And now it’s your turn—what are your plans to make your event stand out? You know you’ve done the event well when your guests instantly…
Speak less, listen more
I’m so over the noise. And I don’t mean the noise from the M3 highway next to my house or the noise from my neighbour’s Spanish music playing late at night, or even my housemates’ footsteps on the floorboards early in the morning. I’m talking about the noise you wake up to when you open…