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How to use Instagram to boost your next event
Instagram is a great platform, not only for users and influencers but also for event promoters. It offers a more visually engaging way for you to connect with your audience, and with more than 500 million daily users, that’s a lot of eyeballs. The recent introduction of (link: https://superdream.com/news-blog/instagram-checkout text: Checkout on Instagram) just shows…
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Spring clean your marketing
Spring 2019 is here and call us a cliché, but we at Superdream are big advocates of the spring clean. No so much the “pull on your marigolds and channel your inner Mrs Hinch” kind. But more the “spring clean your marketing” kind of tidy up. We’re talking dusting in all those forgotten and neglected…
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Top marketing campaigns of 2019 (so far…)
We are hardly two months into the year, but so far there have been some great campaigns. Some have caused hysterics in the office and some have caused debates. Either way, these are the ones that have got us talking: **KFC – Vouchers** (image: kfc2.png) After 2018’s chicken fiasco, KFC was in the headlines for…
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How to find your brand voice
If we were to take your logo and colour scheme of a piece of your marketing, would your customers instantly be able to recognise it as yours? You’d certainly be able to recognise marketing from Innocent Smoothies, Apple, or Nike if we stripped their marketing right back. Why? Because they have a strong, clear, defined,…
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Women who inspire us
To mark International Women’s Day (8th March), our Dreamers have shared with us the women that have inspired them, not only in their careers, but in their day-to-day lives too. “Mine has got to be **Buffy the Vampire Slayer**. Bear with me here, I know she’s a character (although Sarah Michelle Gellar is pretty inspirational…
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The power of colour
Colour is your brand’s secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand’s recognition by 80%. This is because colour is both emotional and…
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Our thoughts
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