Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

Communication key to surviving the #coronaviruscrisis
With COVID-19 now being declared a pandemic by the World Health Organisation, there’s an increased effort to prevent the spread of the virus. We’re seeing events of all sizes being cancelled, travel bans, people working from home or self-quarantining, redundancies, project delays and cancellations. People are in a state of panic and businesses are starting…
Five reasons to invest in a professional logo design
Acting as the “face” of your brand, a logo has the power to attract or deter potential new customers. It is so easy for start-ups and even established companies to skimp out on a professionally designed logo which can often lead them to needing another rebrand to stay current after a couple of years and/or…
Myth busting: Working with an agency
Working with an agency is like being in a relationship. With all things considered, a good relationship will be rewarding, fun and lead to growth for both parties. So perhaps you’ve considered working with an agency but have some reservations or need guidance. We’re here to help bust those myths that might be holding you…
Not-for-profit guide to marketing
Charities and not-for-profits (NFPs) operate in a challenging space; fishing in a small, overcrowded pond, often with limited resources, funds and competing demands. Our Australian Director, Kirsty Visman, has worked with many not-for-profits and charities, helping them raise awareness and funds, and increase volunteers. Despite the many differences between thousands of not-for-profits have operating throughout…
Facebook: The diference between organic and paid
Have you ever wondered what the diference between organic and paid Facebook marketing tactics are? There are some common mistakes many businesses make with their social media, and we’re often faced with questions on organic vs. paid. So we’ve decided to answer them all here for anyone considering social media in their digital strategy. Organic…
How to use Instagram to boost your next event
Instagram is a great platform, not only for users and influencers but also for event promoters. It offers a more visually engaging way for you to connect with your audience, and with more than 500 million daily users, that’s a lot of eyeballs. The recent introduction of (link: https://superdream.com/news-blog/instagram-checkout text: Checkout on Instagram) just shows…