Our thoughts

**There is one time every year when the countries most-loved brands go head to head with one goal in mind, to be at the top of the nations shopping lists. That time is Christmas.** Almost every area of consumer purchasing gets caught up in the Christmas rush, from food for the big day to the…

**A fantastic guerrilla advertising campaign isn’t dependent on the size of the marketing budget, but the quality and imagination of the idea.** Guerrilla advertising is an unconventional form of advertising and it usually involves utilising a public space in an imaginative way that engages with the public in a thought-provoking manner. The term came to…

**We are increasingly working for more and more clients who operate internationally – from the USA, Japan and Germany, to France, China and Russia. ** Now, we of course don’t speak all of those languages! However a little bit of cultural knowledge and a lot of company knowledge act as a common ground, and help…

Here we are, practicing what we preach! We create adverts and put together campaigns for hundreds of companies every year. It is always a little trickier when trying to do it for yourself though… Creating a great advertising campaign requires a complete understanding of who your target audience is and why they should want to…

We have bought you a few blog articles on the best practice when advertising your business and your offering, and we always encourage you to consider a variety of media when doing so. This time we want to introduce you to radio advertising. So where do you begin? *The radio station* It may sound obvious…

In the 1950’s, diamond giant De Beers told the world ‘a diamond is forever’. The campaign became one of the most successful and recognisable in history, and cemented De Beers’ status as the number one diamond supplier in the world. The association of diamonds with love and the introduction of the idea that this precious…