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Be inspired by the latest thoughts and insights from the world of marketing.

  • 10 of the Best Viral Adverts from the First Half of 2013

    **We may only be in June, but there has been a huge resurgence of viral and (link: https://www.superdream.co.uk/guerrilla-advertising/ text: guerrilla advertising) techniques.** So far already this year, we have been impressed with an array of online, viral adverts that have captured our imaginations; as well as an abundance of memorable television adverts that are sure…

  • 7 Ways to Improve the Click-Through-Rate of Your Banner Adverts

    **We’re all used to seeing them – all singing, all dancing banner adverts, just begging for us to click them. And while it’s true that display advertising is a great way to boost your online presence, not every ad packs enough punch.** Banner adverts get your product or business seen by thousands of website users…

  • 4 Advertising Themes to Look for in 2013

    **Much like the fashion world, the advertising industry is filled with both consistent and constantly changing themes and trends.** Some stay en vogue for many years; becoming the ‘go to’ campaign style for any company looking to boost their advertising efforts. Other themes are just that and after a few months of being the ‘in’…

  • The Savvy Marketers Guide to Pay-Per-Click Advertising

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/01/Pay-per-click.jpg alt: Pay-per-click advertising) **The boss wants more enquiries, but has cut your marketing budget.  Customers demand better value, but want to pay less. Welcome to the marketing department in 2013!** With the squeeze on marketing spend; it is time for savvy marketers to start making the most of their dwindling resources. With this…

  • Retargeting: Why it Should be Part of Your Advertising Mix

    **Have you ever been surfing the web and then bang! Your eyes are instantly drawn to an advert on the site?** It’s not the advert’s design that caught your attention, but because it was a site that you had recently visited.  How did they know that you had just been looking at those products? You’ve…

  • 15 of the Best Television Adverts of 2012

    **2012 was a (link: https://www.superdream.co.uk/2012-a-year-for-britain/ text: great year for Britain). But it wasn’t just the Olympics and (link: https://www.superdream.co.uk/regal-rebrands/ text: Jubilee) that showed the rest of the world what we can do.** 2012 was a great year when it came to advertising. Our television screens were littered with funny, moving, and emotive adverts that really…