Our thoughts

(image: https://www.superdream.co.uk/wp-content/uploads/2013/12/John-Lewis-Christmas-ad-001.jpg alt: )   **Christmas is fast approaching and we’ve had a couple of weeks to see all of the major brand’s 2013 Christmas adverts and pick our favourites.** Featuring the usual snow, Santas and festive feasts as well as some unexpected touches, here are our picks of the great, mundane and down-right failures…

#### **Ambient or advertorial? Brochure or billboard? Selecting the best type of advertising for your brand is vital. So, when faced with the option of outdoor or press advertising, which do you choose?** Think about the last time you left your home. Where were you going? Chances are you were on a journey – driving…

(image: https://www.superdream.co.uk/wp-content/uploads/2013/10/controversial.jpg alt: )   Pushing the boundaries of controversy is nothing new in marketing, with Marmite’s ‘Animal Rescue’ campaign just the latest in a long line of shocking adverts from brands worldwide. ASA received (link: http://www.independent.co.uk/news/uk/home-news/marmite-sparks-controversy-as-poor-taste-advert-faces-ban-for-mimicking-animal-cruelty-documentary-8750047.html text: 250 complaints about the ad in the first 24 hours), with viewers feeling it trivialised animal cruelty…

**Man Crisps, Bic for Her pens, and chocolate that isn’t for girls. It seems that – in the advertising world at least – the gender gap is rising and consumers can’t get enough of it.** Earlier this month, Pot Noodle opened a pop-up restaurant offering a unique dining experience for “lads”. Chez Bloke launched in…

(image: https://www.superdream.co.uk/wp-content/uploads/2013/07/advertising-with-facebook.jpg alt: advertising with facebook) **If you thought that Facebook was just for keeping in contact with your friends, think again.  ** This social media platform has turned into one of the most cost effective advertising mediums available. So much so, it’s being exploited by a whole host of companies across the UK –…

**You already know that social media is an important ingredient in your business’s marketing mix.** Yet it’s still amazing the number of brands that don’t use it to its full potential. You’ve mastered (link: https://www.superdream.co.uk/pinterest-for-business-guide/ text: Pinterest for business), and understand how to (link: https://www.superdream.co.uk/optimising-twitter-marketing/ text: optimise your Twitter marketing); but there is still a…