Work
Subscriptions
About
What we do
Blog
Contact

Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • 10 Big Brand Logo Redesigns of 2013 So Far

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/07/LOGOS-copy1.jpg alt: 2013 big brand logo redesigns)   **2013 is fast getting a reputation as the year of the rebrand.** Everyone from big names to lesser known companies have spent the first half of the year revamping their brands, and giving their logos a much needed refresh. Your corporate logo speaks volumes about your…

  • The Power of Visual Content for Your Business

    **Many marketers are now hailing visual marketing as the latest break out trend, and for good reason.** Social media platforms including Instagram, Facebook and Twitter have grown explosively in the last year. And while you could be forgiven for thinking they are just a passing fad, it doesn’t seem that they are going away any…

  • Your Essential Pre-Print Checklist – 7 Things to do Before Going to Print

    **Much like a pilot carries out a number of pre-flight checks before take-off; a creative agency has to carry out a number of important pre-print checks before sending your proofs to the printer.** Everything from the paper it’s printed on, to the special finishes plays an important role in how your printed business literature is…

  • The Power of Print

    **When we talk to clients about how they envisage their marketing plans, it has become increasingly clear that online marketing optimises the budget in their minds.** Why? Because we’re living in an Internet age where online is generally considered more important than print. And although more emphasis is being put on online marketing methods, the…

  • What is a Brand?

    **Contrary to popular belief, a brand is much more than just a logo.** A logo marks a brand’s existence; acting as a visual representation of a company, and allowing a consumer to create a psychological connection between that logo and the product or service a company offers. In contrast, a brand goes much deeper than…

  • Read All About It – The Benefits of an Internal Newsletter

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/05/extra-extra.jpg alt: Extra, Extra) **Internal newsletters tend to be a real mixed bag. ** Some organisations have well-established, fabulously-designed newsletters that are sent out regularly. Others maybe knock something up on Word once a month. And some don’t do one at all. Many organisations would say that engaging with their staff is a good…