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Be inspired by the latest thoughts and insights from the world of marketing.

  • Our Top Tips on Ensuring the Survival of your Brand

    ### (image: https://www.superdream.co.uk/wp-content/uploads/2013/10/tiger.jpg alt: ) **There are many brands that find a gap in the market and make a big impact quickly with their creative idea, then fade away again just as abruptly; with Snuggies, Croc shoes and Furbies to name but a few.** So how can you create a brand that doesn’t just enjoy…

  • The Significance of Colour in Successful Branding

    (image: https://www.superdream.co.uk/wp-content/uploads/2013/07/brand-colours.jpg alt: Colours in Branding) **The most successful and prominent brands in the world are defined by their colours. As a marketer, it’s important to utilize colours effectively and consider what they say about your business.** Brands and their colour are linked because colour offers a way of conveying meaning and feeling instantly without…

  • Developing Your Brand’s Tone of Voice

    **While beautiful logos, colour palettes and design set out an image and feel for your brand, it is the tone of voice that really speaks to your customers and lets them know what you’re about.** Developing a consistent voice for your brand gives an impression of trustworthiness and honesty, whilst regular changes in tone come…

  • The Power of the Picture

    ** (image: https://www.superdream.co.uk/wp-content/uploads/2013/08/power-of-picture.jpg alt: the power of picture) ** **When you clicked the link to read this article, what did you first notice? The photograph or the first line of text?** They say that ‘a picture speaks 1,000 words’ and no image packs the punch of a professional photograph. High quality images of your product…

  • Brand Dilution – How You Could Be Losing Your Identity

    **Over the years some of the simplest brand designs have been the strongest. Looking at the likes of Nike or Apple, and many more besides, a clean icon and simple name often do well to gain recognition in the market place.** More so, reduced stylising and simple iconography is a key trend in contemporary design,…

  • Digital vs. Lithographic – Your Print Questions Answered

    **The print industry. Where to begin! ** You’ve no doubt been bamboozled in the past with words and phrases like CMYK, short-run, 4/4, pantone, two colour and spot UV. Well forget all of that for now. The first thing you need to know about print is the two main printing processes, digital and lithographic. Differentiating…