OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • A roar-some idea from our Young Lionesses

    Every year, Cannes Lions International Festival of Creativity holds a competition called Young Lions. In it, up-and-coming creative talent get just 24 hours to crack a brief for a non-profit organisation, with the winners representing the UK in Cannes. This year, our PR guru Ally and brilliant copywriter Hannah teamed up to take on the…

  • How to plan a stress-free photoshoot

    Photoshoots can be fun, but they’re also hard work. Planning, preparation and communication is critical to keeping on task and getting the shots you need. There’s a lot more planning and a lot less artistry to a photoshoot than you might think. In fact, by the time the photoshoot comes around, most of the creative…

  • The future of print

    If I hear another passing comment about how print’s dead and future’s digital, I’ll jump off the nearest cliff. (And you can’t get much further from cliffs than the West Midlands. That’s how serious I am.) Yes, digital’s great and a must in nearly all marketing campaigns, but print has a place as much as…

  • Why I enter print awards as a print buyer

    As a lot of my LinkedIn buddies are folks I’ve worked with in the past, you might already know that every year I strive to win an award in the print industry. Or in some cases, a creative award with an innovative print idea. Well, this year has been my most successful to date. I’ve…

  • Anatomy of a Creative department

    *Superdream’s Creative Director Steve Price shares his thoughts on the 5 key components of a Creative department…* Following on from (link: https://www.linkedin.com/pulse/benchmarks-steve-price text: another outpouring on another channel) about rules and guidelines for creative leaders and their teams, I had a think, and an online nose around, regarding the structure of a creative department and how it…

  • Drawing on my experience

    *Creative Head Tristan Nesbitt shares his thoughts on the merits of a range of mediums used by Creatives to scamp up ideas, from the traditional to the cutting edge.* As a creative I am constantly trying to hone my drawing skills. Now, I use the term ‘skills’ very loosely. I am by no means a…