Our thoughts

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/mind-games1.jpg alt: mind games) In the studio at Superdream, a copy of A Smile in the Mind by Beryl McAlhone and David Stuart sits on one of the art director’s desks. If you don’t know it, it’s a compilation of especially smart, witty graphic design. The pleasure in such a piece of design or…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/quick-guide-to-the-super-bowl.jpg alt: quick guide to the super bowl) The Super Bowl is – understatement alert – quite an event in the advertising calendar. More than a hundred million Americans were watching, and the cost of a thirty-second slot cost advertisers an estimated $5 million. But here’s the thing. You’re busy. We’re busy. And if…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/who-are-todays-creative-innovators.jpg alt: who are todays creative innovators) Monday was the fiftieth anniversary of the death of silent movie star (link: https://en.wikipedia.org/wiki/Buster_Keaton text: Buster Keaton). His fame has been eclipsed by the likes of Charlie Chaplin and Harold Lloyd, but Keaton was a true auteur, a deadpan creative genius who wrote, directed and starred in his…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/01/to-entre-or-not-to-enter.jpg alt: to enter or not to enter)   Last year’s most creative agencies in the world have been named in the (link: https://www.directnewideas.com/bigwon/ text: Directory Big Won 2015 rankings). The top network was BBDO and the top agency, BBDO New York. adam&eve DDB London, Abbott Mead Vickers BBDO and Wieden+Kennedy London were the most…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/01/no-more-ads.jpg alt: no more ads) One of the creative highlights of last year was the (link: http://creativity-online.com/work/volvo-life-paint/40192 text: ‘LifePaint’) piece Grey London did for Volvo. It picked up Grand Prix in two categories at (link: http://www.canneslions.com text: Cannes). (youtube: https://www.youtube.com/watch?v=CfWzeGlaFvI) What I like about it is how it isn’t really an ad, not in…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/01/new-year-new-you1.jpg alt: new year new you) New year, new you.” This is the line that every copywriter has, at some point in their career, thought about writing, or even written for an ad that’s gone out in January. “New year, new you” might be passable if it is used in body copy. By a…