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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Going for gold

    ***Superdream Creative Kristina Berry shares her pick of the first wave of Rio-related ads*…**   With the opening ceremony of the Rio Olympics rapidly approaching, it’s time to roll out the red carpet to the world’s biggest brands as they battle it out for the top spot on the podium in relation to what is…

  • The baseline grid: Let’s get personal

    *Tris, our Creative Head explains the design craft of baseline grids.* **Grid systems are a fundamental part of any designers repertoire. It’s not something you learn in a few days, it’s something that has to be mastered over a number of years/projects. There are many types of grid systems, but there is one I’m obsessed…

  • Knowing your paper

    *Our Head of Production, Mark Gaffney is passionate about print, and more importantly quality print. In this blog he talks about how he believes paper quality is crucial to every job and should be considered right from the start.* Simple right? I just want a full colour image printed on white paper. How hard can…

  • Where do babies come from?

    As a parent I long for the joyous day when that doozy gets dropped at the dinner table.  It’s not an easy question to answer. And not because the answer is a mystery, or complicated. The challenge lies in how the answer is framed, to avoid permanent mental scarring for my innocent, albeit inquisitive daughter. …

  • Why just build a brand when you can create a culture?

    (image: https://www.superdream.co.uk/wp-content/uploads/2016/03/SUPE_Social-Media-Post_Creative-View730x375px1.jpg alt: Creative view – Create a culture) Culture eats strategy for breakfast. That’s one of the things Under Armour CEO Kevin Plank said when asked why his company was able to go from nothing in 2006 to being worth $3.3billion today. It’s a core internal belief at (link: http://www.underarmour.co.uk/en-gb text: Under Armour) but…

  • When brands attack

    **Should established brands resort to directly calling out their competitors? ** They probably shouldn’t do it. But from time to time, established brands (or their agencies) get a rush of blood to the head and produce comms that directly knock their competition. Now, if you’re confident enough to mention the competition in a respectful context and…