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London Midland Labs demo day keeps innovation on track.
*London Midland invited 10 startups to join their Labs accelerator programme. Yesterday, the startups pitched their rail ideas to 250 people at the London Midland Labs demo day. We went along as part of the audience to soak up some inspiration for some of our current digital projects.* The 13-week program is based at the…
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The power of viral marketing
Recently we did a presentation to one of our clients about the power of viral marketing and how it’s a tactic everyone wants to take advantage of. Trouble is, going viral isn’t an exact science. Firstly, we covered off a little bit about what viral marketing is – other than one of a long line…
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How to plan a strong campaign when media is diluting
Fifteen years ago, TV was linear. Radio was straightforward. Outdoor was static. Press was…you get the picture. These days, things aren’t that simple. Media channels are diversifying and as a result, diluting their own impact as they become more granular and focused on their audience. TV has introduced video on demand and more recently Sky…
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A new identity for a ground-breaking healthcare brand
In healthcare, NET stands for neuroendocrine tumour. These tumours are rare, can be difficult to diagnose and although there are treatments, there isn’t a cure yet. But the Arden NET Centre – part of University Hospitals Coventry and Warwickshire – is one of the organisations at the forefront of improving the diagnosis, treatment and outlook…
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How to get the most out of your agency
You’ve gone through the selection process, held the pitch, made the decision. Now what? It may be your incumbent agency or a brand new one you’re going to be working with. Either way, how do you get the best out of this relationship? **Share what you know** Drawing on 20 years’ experience, the first thing…
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Two days, 18 halls, 26,983 steps
**Interpack is the world’s largest packaging exhibition, held once every three years in Düsseldorf, Germany. It brings together international packaging and processing manufacturers to showcase the latest technologies and innovations across seven days of the show.**** This year, our head of client services Mark, and senior account manager Natalie visited on the first two days…
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