Our thoughts - Page 9 of 91

How good are your emails?

*This is the second article in our ‘Inbox Unlocked’ series. If you missed it, the first was about the General Data Protection Regulation “GDPR” and what it means for you ## How to avoid the junk folder Across all age groups and demographics, almost everyone prefers an email – more than 70% of people say…

GDPR – What email marketers need to know

*Our digital account manager Ellie kicks off our Inbox Unlocked series with this blog about the General Data Protection Regulation (GDPR). If spoken word’s more your thing, you can see and hear Ellie and Jayne talk about this and more in *(link: text: *our latest lunch and learn*)*.** * Digital privacy is a real hot topic…

Inbox Unlocked – the Lunch and Learn

Our Lunch and Learn sessions are designed to share industry best practices and insights, and our latest topic was highly requested by our clients. We were asked us to tackle the subject of email marketing. It’s a pretty wide ranging topic and it’s enjoying some heightened attention at the moment thanks to the (link: text:…

Diggin’ digital at #DigbethDigital

With the likes of BBC Three, Holosphere and Google Digital Garage, #DigbethDigital had some of the biggest names bring us up to date with the latest in the digital world. With a growth potential of 67% for digital industries in the Midlands alone, here are five key points to keep in mind. **VR is the…

Top 5 viral marketing examples

Superdream creative director Steve recently wrote about (link: https://www.superdream.co.uk/the-power-of-viral-marketing/ text: the power of viral marketing). Here Steve gives us his top 5 viral marketing campaign examples. 1. ** TNT** In 2012, to launch the (link: http://www.tntdrama.com/ text: TNT TV) network in Belgium, a big red button was placed in the middle of a quiet Belgian…

Ethics in advertising

**When is advertising bad?** More than ever, brands are trying to outdo one another for consumers’ attention. In the heat of the moment, ethics in advertising can sometimes slip off the radar. Already this year, big brands have had harsh backlash for adverts the public thought weren’t right or fair. But what does ‘ethical advertising’…