Our thoughts - Page 7 of 91

How to lead a winning team

Any business or organisation is only ever as good as the team within it. A great team makes for a great business – it’s as simple as that. For our business to take off and fly, we need to recruit and train a team of like-minded individuals who all work together, with a common set…

The true cost of a DIY website

Websites are different things to different people – I’m sure you’ll agree that a brochure website and an ecommerce website are very different beasts. Spoiler alert: they have very different price tags. So when we get asked how much a new website will cost, I often feel like replying, “How long is a piece of…

Four main purposes of content

Have you ever asked yourself if your content really appeals to your customers? After all that planning and implementation, are they even reading, watching, or engaging with your brand? Content marketing has revolutionised the ways in which we interact with customers on both a rational and emotional level as you guide them along the path…

How good is your database?

In the third instalment of our Inbox Unlocked series, our digital marketing manager Jayne shares her advice on keeping your email database in tip-top condition. The success of an email marketing campaign lies as much in the people it’s sent to as the email that’s sent. Databases require the same amount of attention as beautifully…

You don’t have to change to be the change you want to see

This week, I came across a BBC article with the blazing headline: I dye my hair brown to be taken more seriously at work and inwardly groaned. I hate these articles for a number of reasons, but especially because of the unhelpful stereotype it enforces. I’m naturally brunette and sometimes I don’t wear make-up or…

The rules of engagement are always changing and so must you

I recently attended the Bromsgrove Conservative Association lunch, where Conservative MP and Secretary of State for Communities and Local Government Sajid Javid gave his candid views on why the Conservative Party had failed to increase its majority at the recent General Election, and, indeed, been left with a minority Government. Much of what he said…